NEWS+BLOG

Here at Cyber we have found that there is alot of confusion over the difference between Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).

This confusion seems to stem from the constant bombardment of telemarketing calls and emails from supposed Search Engine Optimisation companies who all "guarantee to get you on the first page of Google or your money back".

Unfortunately there are some very unscrupulous companies out there who do prey on peoples lack of knowledge of how SEO & SEM works.

Firstly we should define the difference between Search Engine Optimisation & Marketing.

Search Engine Marketing consists of the bidding for or purchase of Keywords within Search Engine results via services such as Google Adwords.

What this means is that when a user performs a search for say "VOIP" in Google they will be presented with two types of result.

1. Organic Results
2. Sponsored Links

Search Engine Marketing aims to position your website link in the Sponsored Links section which can be found at the top and right of the page and should a user click a link within these Sponsored Link zones the advertiser will be charged for this click anywhere from a few cents to tens of dollars per individual click.

Search Engine Optimisation however relys on the relevance of your content to the users search term. These "organic" search results are generally more trusted by users.

The only way to build relevance and user trust, besides your actual content is to ensure that relevant keywords are also scattered throughout your website in several key areas.

sanscode 3.3 provides users with the ability to dynamically control keywords on both a global (sitewide) level as well as right down to the individual page. This high level of CMS based optimisation control, coupled with a "from the ground up" approach to search engine optimisation ensures that our clients who choose to use our sanscode platform have the best possible opportunity to be ranked highly by the search engines.

Due to the organic nature of the standard Google results there is no possible way to guarantee first page positioning.

If a "Search Engine Optimisation" company does promise to get you on the first page then they are more than likely going to sell you Google Adwords which will cost you alot more in the long term that properly optimising your site for the standard organic search results.

A fantastic example of the power of sanscode SEO procedures is MyNetFone.
A sanscode user for 18 months, MyNetFone does enjoy a first page position for the very general keyword of "voip" as you can see from the screenshot below.

This result was achieved with three (3) months of the launch of the new website 18 months ago. Whilst we cannot and will not guarantee this sort of result for every sanscode

One of my weekly (ok daily) routines is to have a look through all of the stats for the websites that we monitor via Google Analytics.

Having not looked at the stats for about a week I was surprised and excited to see that one of our latest clients has reached the first page of Google.

Whilst this is great in its own right, what is even better is that the website consists of a single page with just the companies contact details and simple list of services.

Thats it!

Who is the lucky client? Ozpave, an asphalt contractor and civil contractor.
Don't believe me? Here is the search page.

So if we can get Ozpave onto the first page of Google with a single and extremely simple "Coming Soon" page, and admittedly not even trying, I am extremely excited to see what will happen when we launch a highly optimised, content rich website in the next couple of months!

Numero Uno here we come!

It’s good news for Google, that’s for sure. When people think your service is an inseparable and essential part of the Internet, it’s hard for someone else to jump in. But it also means that domain names as static terms scattered across the Internet aren’t the primary way of distinguishing between different web sites any more. If people don’t use the address bar, they won’t go to the site with some exact domain name: they’ll go to the site Google deems most important for the term they’ve entered.

• Caterer of the Year 2006
• National Caterer at an Event 2006
• "Caterer at an Event" of the year 2004/2005 & 2006
• "Corporate Caterer" of the Year 2005/2006
• Resturant & Catering - Awards for Excellence

What I’m going to do?

I’m going to crack all the SEO related sites/blogs/forums that I can… Maybe once in a while a non-SEO site will slip into the list but what the hell! Who cares anyways?

I will publish here detailed information on how I did it and maybe the juicy stuff that I find on their sites - Backups, sql dumps, secret stuff… who knows :)

Actually no, I’m so sorry that was my WH side speaking… I will not publish the juicy stuff, I will trade it for stuff that I need & e-gold. If the owner acts like a biatch, the juice will end up at the little green demon

Why I’m doing this?

1. Because I want

2. Because I can

3. Because lately the SEO industry is LAME and BORING - Want a proof of that?

- The SEO industry is just a bunch of self-proclaimed gurus making more money from their “guru” status than from SEO.

- The blogsphere (God I hate that word) is filled with countless “SEO blogs” syndicating what other “SEO blog” syndicated from another “SEO blog” that syndicated some bullshit guru.