I just found what I think is one of the most creative viral marketing campaigns that I have seen to date.

Were you one of those kids that just loved to break things?

A brand of blender, Blendtec, that I have never heard of before has a website called willitblend.com which features a heap of videos of, well, stuff being blended.

But why is this creative marketing you ask? We all know what stuff looks like once it’s been blended! Mushy!

But!

Have you ever seen an iPhone blended?



Or a video camera?
Or a can of EZ Cheese?

I certainly know I hadn’t but damn it’s cool, and very appealing to the destructo's out there such as myself, as I am fairly sure that I would not have visited the Blendtec website under normal circumstances.

Have you seen any other creative marketing campaigns out there in the wild?