Looking for a fun yet educational medium, Toyota chose a flash game to communicate road safety messages to their team.
Design & developed by the CDW team, the Toyota "Safe Driving" Flash Game, allowed Toyota to communicate a number of road safety messages to their national team in a fun and engaging way.
Designed as a "top down" driving experience, the game has players navigating a number of different streetscapes and completing various challenges based on road safety messages (such as safe merging and driving distance in traffic, choosing a safe car-park at a shopping centre and parking in difficult situations).
With a dynamic leader-board, players became engaged to perfect the various driving skills in order to rise to the top of the leader-board and beat their work colleagues as the safest drivers.
© Cyberdesign Works 2011. 1/49 Herbert Street, Artarmon, NSW 2064